KSQD looks to expand signal into Monterey County Benefit concerts scheduled in November


KSQD 90.7 FM, a listener supported community radio station in Santa Cruz, launches a capital campaign on October 1st,, with the goal of acquiring two new radio licenses to broadcast at  89.7 and 89.5 on the FM dial. The new frequencies, broadcasting from Fremont Peak and Mt. Toro, respectively, will triple the station’s audience reach to the communities of Watsonville, Hollister, Prunedale, Monterey, Carmel, Salinas and beyond. Broadcasting on the new channels is expected to begin spring of 2023.

Natural Bridges Media, the nonprofit which runs KSQD, has entered into an agreement with Educational Media Foundation (EMF) to purchase the F.C.C. licenses. The station broadcasts a variety of locally-focused news and cultural programs, as well as syndicated shows like Democracy Now! and Thom Hartmann. It plans on including new programs from members of the public in the newly-reached communities.

KSQD has raised over 70% of its capital campaign goal of $400,000, with contributions from the Rex Foundation (The Grateful Dead’s Family Foundation), the Kaphan Foundation, Rowland and Pat Rebele, and many more. The station must raise the remaining funds by January 2023. Private donations can be made through the non-profit’s website at www.ksqd.org/donate or by contacting the board at: boardchair@ksqd.org.

KSQD has an additional goal of raising $35,000 to operate 90.7 FM during its upcoming pledge drive October 1-8. As part of the fundraising and marketing efforts, Lacy J. Dalton and cosmic honky-tonk jam band Edge of The West will perform two concerts to support the station’s Signal Expansion campaign.

Concerts take place Thursday, November 17, at Moe’s Alley in Santa Cruz, and November 19th at the Hidden Valley Music Theater in Carmel Valley. Folk duo Dan Frechette and Laurel Thomsen will open the benefit on the 19th.

KSQD, “K-Squid”, has been instrumental in reporting essential community information during fires, pandemics, and floods since going on the air in 2019. K-Squid will celebrate its 4th birthday on February 15, 2023. Natural Bridges Media is operated by a board of 9 local leaders. 120 KSQD volunteers present locally-curated music shows and over 27 original talk shows, including Ask Dr DawnTalk of the Bay, Be Bold America, In The Garden, The Dream Journal, Katz On Dogs, The Computer Man Show, and the award-winning, The Kitchen Sisters. Music shows include Jazz, Folk, Bluegrass, Hawaiian, Brazilian, Celtic, Classical, Opera, Gospel, The Grateful Dead Zone, and lots of Rhythm, Blues, Funk and Reggae on the weekend. All program times are listed at https://ksqd.org/schedule/

KSQD 90.7FM is a 501 (c) 3 nonprofit community broadcast station with studios located at 399 Encinal Street in Santa Cruz, California, broadcasting on a 24/7 basis. The mission of Natural Bridges Media/KSQD is to build community through quality broadcasts, podcasts, training programs and community events. We celebrate the uniqueness of our region through news, arts, and culturally diverse programming.

Tickets for Lacy J. Dalton and Edge of the West in Santa Cruz available through the Moe’s Alley website https://moesalley.com/

Tickets for Lacy J. Dalton and Edge of the West with Dan & Laurel at the Hidden Valley Music Seminars Theater in Carmel Valley are available through Brown Paper Tickets at https://lacyjdaltonksqd.brownpapertickets.com/

| PHOTO: Edge of the West



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