El Pajaro Community Development Corporation starting free online classes Sept. 29

WATSONVILLE, CA. (Sept. 28, 2020) — El Pajaro Community Development Corporation (CDC) is starting its free online fall classes on Sept. 29, 2020.

The first class, “Business Planning In Times of Uncertainty,” will be held from 3:30-5 p.m. Tuesday, Sept. 29, through Zoom video conferencing. The class will be presented in Spanish by El Pajaro CDC consultant Karla Reyes.

To register for all classes, go to: https://www.eventbrite.com/o/el-pajaro-community-development-corp-3792240153.

For questions, please call El Pajaro Community Development Corporation at (831) 722-1224 or email at info@elpajarocdc.org or online at elpajarocdc.org.

About Pajaro CDC

In 1979, El Pájaro CDC was formed following widespread community support of under-represented Latino and Spanish-speaking business owners in Watsonville. For 40 years El Pajaro has helped budding entrepreneurs throughout the Central Coast by offering technical, legal, financial and managerial assistance.

“If you give someone an opportunity it can change lives, and lead to generations of success,” said Carmen Hererra-Mansir, executive director of El Pajaro CDC. “To see a journey from farmworker to entrepreneur — many started that way when they came to us — is so rewarding.”

El Pájaro CDC offers a wide range of assistance, including low-cost and often free bilingual business education and training workshops to low-income entrepreneurs. Workshops cover business plan preparation, marketing and sales, customer service, bookkeeping, computer basics, business management, and financial literacy.

In 1997, El Pajaro Plaza Vigil a retail business incubator at 23 Beach St. in downtown Watsonville was created to assist low- to moderate-income, Spanish-speaking entrepreneurs with starting and operating a successful business.

Plaza Vigil houses dozens of businesses, with another 44 food purveyors using the separate Commercial Kitchen Incubator Program, a fully equipped, shared-use facility at 412 Riverside Drive.

Following a charter expansion in 2007, El Pájaro CDC  serves Santa Cruz, Monterey and San Benito counties. Bilingual and bicultural services  businesses development services and trainings are available to anyone with plans to open or expand a small business in the region.


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