Monterey Bay Aquarium launches ‘Ocean Heroes’ program

Monterey Bay Aquarium launches a new media campaign today recognizing residents of the Monterey Bay region who exemplify its mission to inspire conservation of the ocean. In a series of “Ocean Heroes” profiles, the aquarium spotlights extraordinary ocean conservation efforts by everyday citizens and community leaders in Monterey, Santa Cruz and San Benito counties. The profiles will appear across a variety of media – from the sides of MST buses to television, radio, online and in movie theaters – from July through December of 2018.

 The nonprofit Monterey Bay Aquarium’s “Ocean Heroes” campaign highlights residents who have contributed to the region’s social well-being. They’ve championed issues from ocean plastic pollution reduction and sustainable seafood, to climate change action and marine ecosystem health. In addition to celebrating these community members, the aquarium also hopes to inspire others to take action for the ocean by demonstrating how individuals and grassroots movements can have a positive impact in the community.

Monterey Bay Aquarium invites everyone to celebrate these “Ocean Heroes”:

* Shelby O’Neil “No Straw November” creator saves seas one sip at a time

·* Niccole Tiffany Fifth-grade teacher helps students convince Carmel-by-the-Sea to say “no” to single-use plastics

* Bruce McPherson Santa Cruz County supervisor brings carbon-free power to homes and businesses

Gonzales Youth Council Salinas Valley students take action for the environment and reduce single-use plastics

* Soerke Peters Going green is good business for restaurateur and sustainable seafood advocate

* City of Pacific Grove Building the best water treatment systems you’ve never heard of to reduce pollution of Monterey Bay

More information about each “Ocean Hero” profiled in the campaign is available on the Monterey Bay Aquarium website:


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